I've talked about Google AdWords many times before...everything from the basics of how PPC campaigns work to how not to be spammy when using them on your blog. In reality, of all my digital marketing expertise, AdWords is probably the one I've had the least experience with. I know the ins and outs in theory, … Continue reading Super Secret Find: Free Google AdWords Consultations…from Google!
Category: Pay Per Click
Don’t Be Spammy – How to Use AdSense Responsibly
How many times have you searched for something on Google or Yahoo, came to a site which sounded good on the results page, but then you click through and there are ads everywhere? I don't know about you, but I immediately disregard the site. A week or so ago, I wrote an article entitled "AdSense … Continue reading Don’t Be Spammy – How to Use AdSense Responsibly
AdSense Without Subtracting Credibility
Make money online by doing nothing but putting a little code on your personal website ...but at what cost to your site's credibility? For part one of this article, I'm going to give a semi-short primer in Pay Per Click (PPC) advertising. Already familiar with PPC? Go to part 2 Don't Be Spammy - How … Continue reading AdSense Without Subtracting Credibility
Digital Marketing – The Basics
When I told my friends I was offered a Digital Marketing internship, most were unaware of what Digital Marketing is. Not that Wikipedia should be seen as the end all and be all, but it's a good starting point - Wikipedia defines Digital Marketing as: "The promoting of brands using the internet, mobile, and other interactive … Continue reading Digital Marketing – The Basics