Who am I? I like to think I'm a talented digital marketer, a good wife, a foodie, and a Zelda enthusiast. Who does Google think I am? And.... Yes -- the internet knows who you are. Don't believe me? http://www.google.com/settings/ads. As marketers know, there is a wealth of information available for any given individual. How … Continue reading Feeling Boxed In – How Personalized News is Isolating Us
When I first decided to make the move to Digital Marketing over two years ago, I remember Googling "How to get started in digital marketing" After all, making a career change is a difficult decision, especially when you're moving across the country to do so. At the time, I found this Mashable article with tips … Continue reading Breaking into a Career in Digital Marketing: An Insider’s Guide
I take for granted the fact that I'm surrounded by a community of digital marketing experts, nearly 24/7. As such, I tend to forget that things like HTML, mock-ups and wireframes aren't languages the rest of the world speak. A few months ago, I started working with some small businesses and organizations to help them … Continue reading Website Review: Weebly Website Creator
One of my responsibilities as a digital marketing specialist is email marketing -- turning a marketing message into a compelling email that people will not only open, but take action on, whether it's a click thru or a phone call. One of the most important parts of email marketing is creating a subject line that … Continue reading The Secret to Creating Compelling Email Campaigns
We've all been there: there's a job posting that you know that you're qualified for, you're instructed to submit you resume via the company's applicant tracking system, you apply and haven't heard a thing...a few weeks later, if you're lucky, you received a canned decline letter. Chances are, a human probably never even laid eyes … Continue reading Having Trouble Getting Your Resume Noticed? Turn to SEO
I hate Google Instant with a passion. I think it's the scariest, weirdest development...it reads minds. I can type in "cof" and it instantly knows I'm looking for a Coffee Shop in San Diego. Marketers, especially Digital Marketers, know that Google can do this because there's an algorithm which determines search results - a combination … Continue reading Google Instant = The Official Death of Logic
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