One of the least talked about, but most important things a community manager is responsible for is the brand's tone. It's a huge responsibility, as the community manager helps shape the perception of a brand with it's online audience. In fact, for that very reason, some companies' social media team is part of the PR … Continue reading Finding Your Brand’s Voice – A Lesson I Learned the Hard Way
Are You Guilty of “Kardashian Editing” Your Facebook Page?
Recently, I've seen many a study explaining how Facebook is making people (especially teens) more depressed. The studies theorize that it's because when we scroll through our newsfeed and see all of our friends' smiling photos, nausea inducing "My husband's so perfect" status updates and check-ins to the coolest clubs and restaurants, we assume that … Continue reading Are You Guilty of “Kardashian Editing” Your Facebook Page?
How I Lost (and Regained) My Identity on Twitter
Have you ever met a Twitter friend for the first time in real life and found out that they are the exact opposite of their online persona? Either they're not very socially savvy (aka socially awkward) , have a raunchy sense of humor that you never saw or some other quirk which never came across … Continue reading How I Lost (and Regained) My Identity on Twitter
Will Skype for Facebook Mark the New Generation of Direct Marketing?
Imagine you're on Facebook late one night, and you suddenly get a video call. You look over, and it's Taco Bell. You answer, and it's a recorded video commercial, meant to look like a real person, reminding you that you're craving fourth meal... Okay, that may be a stretch, but with the recent announcement of … Continue reading Will Skype for Facebook Mark the New Generation of Direct Marketing?
How Not to Handle a Social Media PR Nightmare (Thanks Chipotle)
Earlier today, while reading through friends' status updates on Facebook, I came across a statement from Chipotle stating: We've been looking into this and it sounds like the cat post is not legitimate and may have been the result of a hack or an unauthorized use of someones personal account. If you still want to … Continue reading How Not to Handle a Social Media PR Nightmare (Thanks Chipotle)
We Want our Facebook Back! – A Rant from a Gen Y’er
Recently, I read an article at ZDNet regarding a study from Forrester and the different generations' behaviors at work. One of the more interesting tidbits was around the generations' social media behaviors. The article states: Generation Y use less social networking for work. The survey showed that 40% use social media for business, unlike 50% … Continue reading We Want our Facebook Back! – A Rant from a Gen Y’er