I was talking to someone on Slack the other day, and I did something I never thought I’d do: use the edit button. It felt a little dirty, to be honest. It felt dirty because it wasn’t honest. I wasn’t perfect, but I was trying to put on an air of perfection. How could anyone … Continue reading Keeping Up With the Joneses
I have a love/hate relationship with technology. It's connecting us to the people and the things in our lives. At the same time, being constantly connected is making us crave instant gratification and instant validation. What's instant validation? Let's take an event in recent history that we can all relate to: the "Binders Full of … Continue reading How Instant Validation is Making Us Dumber
I recently read a HubSpot blog post, in which the author questions industry thought-leader Don E. Schultz, who says that social media is killing brands. You can read the full article, but in short, Don argues that as more people use social media, the less they care about any particular brand. Basically, as consumers move … Continue reading Social Media is Leveling the Playing Field, Big Brands Beware
Who am I? I like to think I'm a talented digital marketer, a good wife, a foodie, and a Zelda enthusiast. Who does Google think I am? And.... Yes -- the internet knows who you are. Don't believe me? http://www.google.com/settings/ads. As marketers know, there is a wealth of information available for any given individual. How … Continue reading Feeling Boxed In – How Personalized News is Isolating Us
There are a number of tools that I use everyday that help me do my job better -- whether it's Google Keyword tool or Dreamweaver, those tools help make me a more productive/less dependent worker. In the spirit of that, I'm starting a new series called "Digital Marketer's Tookit." Every Thursday, I'll post another tool … Continue reading Digital Marketer’s Toolkit: Adobe Photoshop
One of the least talked about, but most important things a community manager is responsible for is the brand's tone. It's a huge responsibility, as the community manager helps shape the perception of a brand with it's online audience. In fact, for that very reason, some companies' social media team is part of the PR … Continue reading Finding Your Brand’s Voice – A Lesson I Learned the Hard Way
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