When I first decided to make the move to Digital Marketing over two years ago, I remember Googling "How to get started in digital marketing" After all, making a career change is a difficult decision, especially when you're moving across the country to do so. At the time, I found this Mashable article with tips … Continue reading Breaking into a Career in Digital Marketing: An Insider’s Guide
Thanks to a good friend of mine, I recently discovered a sandwich shop called Which Wich. Their sandwiches are freakin' delicious, so being the frugal lady I've become, I subscribed to their email list to receive coupons. This morning, I received an email with the subject "Celebrate Our Birthday with $3 Wiches." Oh yeah, a … Continue reading Digital Kudos: The Which Wich Brier Creek Email
One of my responsibilities as a digital marketing specialist is email marketing -- turning a marketing message into a compelling email that people will not only open, but take action on, whether it's a click thru or a phone call. One of the most important parts of email marketing is creating a subject line that … Continue reading The Secret to Creating Compelling Email Campaigns
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