Anyone who knows me, knows that I love my job. If you've read my blog, you know that I love my job. So after I go home at night and cook dinner, I typically start part 2 of my job: catching up on my tech articles. This past Sunday, I was catching up, and came … Continue reading Responding to Twitter Criticism: How a Tweet About Bitcoin Made Me “Superficial”and “Disingenuous”
Finding Your Brand’s Voice – A Lesson I Learned the Hard Way
One of the least talked about, but most important things a community manager is responsible for is the brand's tone. It's a huge responsibility, as the community manager helps shape the perception of a brand with it's online audience. In fact, for that very reason, some companies' social media team is part of the PR … Continue reading Finding Your Brand’s Voice – A Lesson I Learned the Hard Way
How I Lost (and Regained) My Identity on Twitter
Have you ever met a Twitter friend for the first time in real life and found out that they are the exact opposite of their online persona? Either they're not very socially savvy (aka socially awkward) , have a raunchy sense of humor that you never saw or some other quirk which never came across … Continue reading How I Lost (and Regained) My Identity on Twitter
Digital Marketing Girl: Year 2?
First of all, I must apologize for my lack of blog posts lately. I got a fantastic new job working at Sony Electronics on the social media team -- so my life is social media all day everyday. Because of that, I think I've scaled back my personal social media networking to avoid getting social … Continue reading Digital Marketing Girl: Year 2?
What’s Your Twitter Stock Price?
Being almost 6 months into Twitter, there are a lot of things that I've learned: How not to promote my blog My ability to be succinct is actually a good thing, especially on Twitter I hate the "follow me, I'll follow back" policy... And Twitter users are like stock market stocks. Yes -- your twitter … Continue reading What’s Your Twitter Stock Price?
Did Charlie Sheen Just Invent the Social Media Press Conference?
Is it a stretch to liken Charlie Sheen joining Twitter to a company calling for an unscheduled press conference? Probably. But that's exactly what March 1st, 2011 felt like. Let's talk about the Press Conference vs. the Sheen Conference. Phase 1: The "Pre-Announcement" Press Conference: A media alert is sent out Sheen Conference: Charlie Sheen … Continue reading Did Charlie Sheen Just Invent the Social Media Press Conference?