"I'm a 27-year-old intern." For some reason, those words sound as bad as "I'm a 40 year old virgin." (Not that there's anything wrong with that.) A year ago, that's what I was...the intern, that is. As my readers and friends know, I quit my job for an unpaid internship in another state in a … Continue reading Your Ego: The Biggest Barrier to a Career Transition
First of all, I must apologize for my lack of blog posts lately. I got a fantastic new job working at Sony Electronics on the social media team -- so my life is social media all day everyday. Because of that, I think I've scaled back my personal social media networking to avoid getting social … Continue reading Digital Marketing Girl: Year 2?
I take for granted the fact that I'm surrounded by a community of digital marketing experts, nearly 24/7. As such, I tend to forget that things like HTML, mock-ups and wireframes aren't languages the rest of the world speak. A few months ago, I started working with some small businesses and organizations to help them … Continue reading Website Review: Weebly Website Creator
Imagine you're on Facebook late one night, and you suddenly get a video call. You look over, and it's Taco Bell. You answer, and it's a recorded video commercial, meant to look like a real person, reminding you that you're craving fourth meal... Okay, that may be a stretch, but with the recent announcement of … Continue reading Will Skype for Facebook Mark the New Generation of Direct Marketing?
I haven't posted on a while, I'm a horrible blogger. However, I had to share my latest finding: StumbleUpon is a community manager's best friend. One of the challenges I've found when managing social media for my company, is that everyone tweets and retweets the big news of the day/week/month. It's rare to see fresh … Continue reading Stumbling for a Good Idea
One of my responsibilities as a digital marketing specialist is email marketing -- turning a marketing message into a compelling email that people will not only open, but take action on, whether it's a click thru or a phone call. One of the most important parts of email marketing is creating a subject line that … Continue reading The Secret to Creating Compelling Email Campaigns
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