Who am I? I like to think I'm a talented digital marketer, a good wife, a foodie, and a Zelda enthusiast. Who does Google think I am? And.... Yes -- the internet knows who you are. Don't believe me? http://www.google.com/settings/ads. As marketers know, there is a wealth of information available for any given individual. How … Continue reading Feeling Boxed In – How Personalized News is Isolating Us
Anyone who knows me, knows that I love my job. If you've read my blog, you know that I love my job. So after I go home at night and cook dinner, I typically start part 2 of my job: catching up on my tech articles. This past Sunday, I was catching up, and came … Continue reading Responding to Twitter Criticism: How a Tweet About Bitcoin Made Me “Superficial”and “Disingenuous”
"I need that gif...jif...gift...file as soon as possible." Those shouldn't be the words of a savvy marketer, but alas, they are mine...quite often, actually. Almost daily, I have to tell the graphic designers on my team what type of file format I need a certain asset in. Because I don't quite know how to pronounce … Continue reading How to Pronounce Image File Names Without Sounding Like an Idiot
Yes...I said paper. In my nearly 8 years of professional work experience, I've always found it incredibly annoying when I'm presenting a first draft of a PowerPoint or Word Doc, which I always preface with "this is just a rough draft, focus on the content for now" and it never fails, someone starts nitpicking about … Continue reading Digital Marketer’s Toolkit: Paper and Pen(cil)
I've talked about Google AdWords many times before...everything from the basics of how PPC campaigns work to how not to be spammy when using them on your blog. In reality, of all my digital marketing expertise, AdWords is probably the one I've had the least experience with. I know the ins and outs in theory, … Continue reading Super Secret Find: Free Google AdWords Consultations…from Google!
There are a number of tools that I use everyday that help me do my job better -- whether it's Google Keyword tool or Dreamweaver, those tools help make me a more productive/less dependent worker. In the spirit of that, I'm starting a new series called "Digital Marketer's Tookit." Every Thursday, I'll post another tool … Continue reading Digital Marketer’s Toolkit: Adobe Photoshop
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