There are a number of tools that I use everyday that help me do my job better -- whether it's Google Keyword tool or Dreamweaver, those tools help make me a more productive/less dependent worker. In the spirit of that, I'm starting a new series called "Digital Marketer's Tookit." Every Thursday, I'll post another tool … Continue reading Digital Marketer’s Toolkit: Adobe Photoshop
One of the least talked about, but most important things a community manager is responsible for is the brand's tone. It's a huge responsibility, as the community manager helps shape the perception of a brand with it's online audience. In fact, for that very reason, some companies' social media team is part of the PR … Continue reading Finding Your Brand’s Voice – A Lesson I Learned the Hard Way
While catching up on my tech news this morning, I came across a very interesting story that sparked a little debate in my household. In short, a woman was fired because she called out a few guys on Twitter -- they were at a tech show she was attending and joked about "big dongles." I'm … Continue reading Where are the Women in Tech?
Dear readers: I'm sad to say, that today, I've realized that my digital marketing eyes are no longer fresh. I've dedicated my blog to my career transition and my journey from Ohio to San Diego, and some of you have traveled with me, from me being a lowly intern to my most current job as … Continue reading Want to Learn More About Digital Marketing? Submit a Blog Post Idea
Like the rest of the world, I've had great bosses, good bosses, and horrible bosses, but I can quite honestly say, that every single boss I've had has taught me a valuable life lesson. As I look at how far I've come in my career, thus far, I can safely say that these five pieces … Continue reading 5 Things I’ve Learned from Bosses that Helped Catapult My Career
When I first decided to make the move to Digital Marketing over two years ago, I remember Googling "How to get started in digital marketing" After all, making a career change is a difficult decision, especially when you're moving across the country to do so. At the time, I found this Mashable article with tips … Continue reading Breaking into a Career in Digital Marketing: An Insider’s Guide
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