Thanks to a good friend of mine, I recently discovered a sandwich shop called Which Wich. Their sandwiches are freakin' delicious, so being the frugal lady I've become, I subscribed to their email list to receive coupons. This morning, I received an email with the subject "Celebrate Our Birthday with $3 Wiches." Oh yeah, a … Continue reading Digital Kudos: The Which Wich Brier Creek Email
Recently, I've seen many a study explaining how Facebook is making people (especially teens) more depressed. The studies theorize that it's because when we scroll through our newsfeed and see all of our friends' smiling photos, nausea inducing "My husband's so perfect" status updates and check-ins to the coolest clubs and restaurants, we assume that … Continue reading Are You Guilty of “Kardashian Editing” Your Facebook Page?
Being an "expert" in any field is an interesting thing. You have the people who look up to your expertise, and others who say they "know just enough to be dangerous"....aka they know just enough to be annoying. When I worked in project management, I was never an expert -- if someone questioned why something … Continue reading Question My Idea? I’m Okay with That
I take for granted the fact that I'm surrounded by a community of digital marketing experts, nearly 24/7. As such, I tend to forget that things like HTML, mock-ups and wireframes aren't languages the rest of the world speak. A few months ago, I started working with some small businesses and organizations to help them … Continue reading Website Review: Weebly Website Creator
One of my responsibilities as a digital marketing specialist is email marketing -- turning a marketing message into a compelling email that people will not only open, but take action on, whether it's a click thru or a phone call. One of the most important parts of email marketing is creating a subject line that … Continue reading The Secret to Creating Compelling Email Campaigns
Being almost 6 months into Twitter, there are a lot of things that I've learned: How not to promote my blog My ability to be succinct is actually a good thing, especially on Twitter I hate the "follow me, I'll follow back" policy... And Twitter users are like stock market stocks. Yes -- your twitter … Continue reading What’s Your Twitter Stock Price?
