If Your Business is Still Using Comment Cards, This Post is For You

Do you really think comment cards still work? If so, please let me lead you into the new millenium... In the past, companies have relied on a number of research methods to determine what customers think about their brand.  Restaurants used comment cards at the table, which ultimately got mangled, torn, or destroyed by splatterings … Continue reading If Your Business is Still Using Comment Cards, This Post is For You

Will Skype for Facebook Mark the New Generation of Direct Marketing?

Imagine you're on Facebook late one night, and you suddenly get a video call. You look over, and it's Taco Bell. You answer, and it's a recorded video commercial, meant to look like a real person, reminding you that you're craving fourth meal... Okay, that may be a stretch, but with the recent announcement of … Continue reading Will Skype for Facebook Mark the New Generation of Direct Marketing?