One of my responsibilities as a digital marketing specialist is email marketing -- turning a marketing message into a compelling email that people will not only open, but take action on, whether it's a click thru or a phone call. One of the most important parts of email marketing is creating a subject line that … Continue reading The Secret to Creating Compelling Email Campaigns
Being almost 6 months into Twitter, there are a lot of things that I've learned: How not to promote my blog My ability to be succinct is actually a good thing, especially on Twitter I hate the "follow me, I'll follow back" policy... And Twitter users are like stock market stocks. Yes -- your twitter … Continue reading What’s Your Twitter Stock Price?
Is it a stretch to liken Charlie Sheen joining Twitter to a company calling for an unscheduled press conference? Probably. But that's exactly what March 1st, 2011 felt like. Let's talk about the Press Conference vs. the Sheen Conference. Phase 1: The "Pre-Announcement" Press Conference: A media alert is sent out Sheen Conference: Charlie Sheen … Continue reading Did Charlie Sheen Just Invent the Social Media Press Conference?
Over the past 6 months, I've been giving myself a crash course in digital marketing. As one of my self assigned duties, I started this blog. In it, I tend to point out the mistakes others have made while using social media -- but now I think it's time to point the finger back at … Continue reading How to Blog – Because No One Teaches You
Being a up and coming digital marketing strategist, I'm always on the lookout for the latest and greatest in social media. So today, while researching for a blog post on QR codes, I ran into a Google feature called "Favorite Places". Google's description of the feature: We've identified over 100,000 businesses in the U.S. as … Continue reading Google Favorite Places – Heard of It? Me Neither.
How many times have you searched for something on Google or Yahoo, came to a site which sounded good on the results page, but then you click through and there are ads everywhere? I don't know about you, but I immediately disregard the site. A week or so ago, I wrote an article entitled "AdSense … Continue reading Don’t Be Spammy – How to Use AdSense Responsibly
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