"I need that gif...jif...gift...file as soon as possible." Those shouldn't be the words of a savvy marketer, but alas, they are mine...quite often, actually. Almost daily, I have to tell the graphic designers on my team what type of file format I need a certain asset in. Because I don't quite know how to pronounce … Continue reading How to Pronounce Image File Names Without Sounding Like an Idiot
Yes...I said paper. In my nearly 8 years of professional work experience, I've always found it incredibly annoying when I'm presenting a first draft of a PowerPoint or Word Doc, which I always preface with "this is just a rough draft, focus on the content for now" and it never fails, someone starts nitpicking about … Continue reading Digital Marketer’s Toolkit: Paper and Pen(cil)
I've talked about Google AdWords many times before...everything from the basics of how PPC campaigns work to how not to be spammy when using them on your blog. In reality, of all my digital marketing expertise, AdWords is probably the one I've had the least experience with. I know the ins and outs in theory, … Continue reading Super Secret Find: Free Google AdWords Consultations…from Google!
There are a number of tools that I use everyday that help me do my job better -- whether it's Google Keyword tool or Dreamweaver, those tools help make me a more productive/less dependent worker. In the spirit of that, I'm starting a new series called "Digital Marketer's Tookit." Every Thursday, I'll post another tool … Continue reading Digital Marketer’s Toolkit: Adobe Photoshop
One of the least talked about, but most important things a community manager is responsible for is the brand's tone. It's a huge responsibility, as the community manager helps shape the perception of a brand with it's online audience. In fact, for that very reason, some companies' social media team is part of the PR … Continue reading Finding Your Brand’s Voice – A Lesson I Learned the Hard Way
While catching up on my tech news this morning, I came across a very interesting story that sparked a little debate in my household. In short, a woman was fired because she called out a few guys on Twitter -- they were at a tech show she was attending and joked about "big dongles." I'm … Continue reading Where are the Women in Tech?
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