Imagine you're on Facebook late one night, and you suddenly get a video call. You look over, and it's Taco Bell. You answer, and it's a recorded video commercial, meant to look like a real person, reminding you that you're craving fourth meal... Okay, that may be a stretch, but with the recent announcement of … Continue reading Will Skype for Facebook Mark the New Generation of Direct Marketing?
I haven't posted on a while, I'm a horrible blogger. However, I had to share my latest finding: StumbleUpon is a community manager's best friend. One of the challenges I've found when managing social media for my company, is that everyone tweets and retweets the big news of the day/week/month. It's rare to see fresh … Continue reading Stumbling for a Good Idea
One of my responsibilities as a digital marketing specialist is email marketing -- turning a marketing message into a compelling email that people will not only open, but take action on, whether it's a click thru or a phone call. One of the most important parts of email marketing is creating a subject line that … Continue reading The Secret to Creating Compelling Email Campaigns
Being almost 6 months into Twitter, there are a lot of things that I've learned: How not to promote my blog My ability to be succinct is actually a good thing, especially on Twitter I hate the "follow me, I'll follow back" policy... And Twitter users are like stock market stocks. Yes -- your twitter … Continue reading What’s Your Twitter Stock Price?
Is it a stretch to liken Charlie Sheen joining Twitter to a company calling for an unscheduled press conference? Probably. But that's exactly what March 1st, 2011 felt like. Let's talk about the Press Conference vs. the Sheen Conference. Phase 1: The "Pre-Announcement" Press Conference: A media alert is sent out Sheen Conference: Charlie Sheen … Continue reading Did Charlie Sheen Just Invent the Social Media Press Conference?
Over the past 6 months, I've been giving myself a crash course in digital marketing. As one of my self assigned duties, I started this blog. In it, I tend to point out the mistakes others have made while using social media -- but now I think it's time to point the finger back at … Continue reading How to Blog – Because No One Teaches You
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