Being an "expert" in any field is an interesting thing. You have the people who look up to your expertise, and others who say they "know just enough to be dangerous"....aka they know just enough to be annoying. When I worked in project management, I was never an expert -- if someone questioned why something … Continue reading Question My Idea? I’m Okay with That
I take for granted the fact that I'm surrounded by a community of digital marketing experts, nearly 24/7. As such, I tend to forget that things like HTML, mock-ups and wireframes aren't languages the rest of the world speak. A few months ago, I started working with some small businesses and organizations to help them … Continue reading Website Review: Weebly Website Creator
One of my responsibilities as a digital marketing specialist is email marketing -- turning a marketing message into a compelling email that people will not only open, but take action on, whether it's a click thru or a phone call. One of the most important parts of email marketing is creating a subject line that … Continue reading The Secret to Creating Compelling Email Campaigns
Being almost 6 months into Twitter, there are a lot of things that I've learned: How not to promote my blog My ability to be succinct is actually a good thing, especially on Twitter I hate the "follow me, I'll follow back" policy... And Twitter users are like stock market stocks. Yes -- your twitter … Continue reading What’s Your Twitter Stock Price?
Over the past 6 months, I've been giving myself a crash course in digital marketing. As one of my self assigned duties, I started this blog. In it, I tend to point out the mistakes others have made while using social media -- but now I think it's time to point the finger back at … Continue reading How to Blog – Because No One Teaches You
How many times have you searched for something on Google or Yahoo, came to a site which sounded good on the results page, but then you click through and there are ads everywhere? I don't know about you, but I immediately disregard the site. A week or so ago, I wrote an article entitled "AdSense … Continue reading Don’t Be Spammy – How to Use AdSense Responsibly
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