Anyone who knows me, knows that I love my job. If you've read my blog, you know that I love my job. So after I go home at night and cook dinner, I typically start part 2 of my job: catching up on my tech articles. This past Sunday, I was catching up, and came … Continue reading Responding to Twitter Criticism: How a Tweet About Bitcoin Made Me “Superficial”and “Disingenuous”
Category: Some Marketing Musings
Super Secret Find: Free Google AdWords Consultations…from Google!
I've talked about Google AdWords many times before...everything from the basics of how PPC campaigns work to how not to be spammy when using them on your blog. In reality, of all my digital marketing expertise, AdWords is probably the one I've had the least experience with. I know the ins and outs in theory, … Continue reading Super Secret Find: Free Google AdWords Consultations…from Google!
Digital Marketer’s Toolkit: Adobe Photoshop
There are a number of tools that I use everyday that help me do my job better -- whether it's Google Keyword tool or Dreamweaver, those tools help make me a more productive/less dependent worker. In the spirit of that, I'm starting a new series called "Digital Marketer's Tookit." Every Thursday, I'll post another tool … Continue reading Digital Marketer’s Toolkit: Adobe Photoshop
Finding Your Brand’s Voice – A Lesson I Learned the Hard Way
One of the least talked about, but most important things a community manager is responsible for is the brand's tone. It's a huge responsibility, as the community manager helps shape the perception of a brand with it's online audience. In fact, for that very reason, some companies' social media team is part of the PR … Continue reading Finding Your Brand’s Voice – A Lesson I Learned the Hard Way
Breaking into a Career in Digital Marketing: An Insider’s Guide
When I first decided to make the move to Digital Marketing over two years ago, I remember Googling "How to get started in digital marketing" After all, making a career change is a difficult decision, especially when you're moving across the country to do so. At the time, I found this Mashable article with tips … Continue reading Breaking into a Career in Digital Marketing: An Insider’s Guide
Could Quora Be the Cure for Writer’s Block?
A few days ago, I was shocked and appalled...(okay, maybe that's hyperbole)...to hear that LinkedIn was discontinuing their Questions and Answers. I'd only dabbled it in, personally, but having worked in B2B, I know that the service is ideal for lead generation and promoting thought-leadership. Upon hearing the announcement, me and some of my Twitter … Continue reading Could Quora Be the Cure for Writer’s Block?